About Us

OUR STORY

How Did We Get Here?

We’ve always said this business was built with moxie and that’s still true. But what started as a bold, brave idea between two best friends has grown into something deeper, more refined, and personal.

Welcome to Sorelle. The word Sorelle means sisters in Italian, and it captures the spirit of everything we’ve built with trust, tenacity, and a little sparkle. When we launched, we brought with us years of experience in the jewelry world: across retail, manufacturing, and design. We poured our expertise and energy into creating beautiful styles and celebrating life’s most meaningful moments, but along the way, we started dreaming even bigger.

It's been a few years of frustrating challenges, heartfelt late-night text chains, and some MAJOR pivots, but we kept going because this isn’t just business to us, it’s love, legacy, and sisterhood.

From the bottom of our hearts, thank you for being here.

Moxie-268.jpg__PID:28c06482-1adb-4992-be20-d9bc5c2b7d56

Moxie-287.jpg__PID:f033bf7e-9d92-4aa5-baee-5e0d5db9ff79

OUR CORE VALUES

What Do We Believe In?

Inclusivity | We believe our world would not be as beautiful as it is without each and every one of us. We promise to build a brand that represents the beauty of every color, gender, sexuality, age, size and ableness.

Generosity | We each know the value of having someone in our corner and the difference that has made in difficulty. We promise to be a resource that will invest in the communities we hold dear to our hearts.

Bravery | There is a special kind of passion it takes to follow your dreams. We promise to exude bravery in times of uncertainty, hold true to our convictions and humbly build what our hearts have called us to.

Honesty | The truth will always set us free, even if it stings a bit. We promise to remain honest amongst ourselves as a team, in our doings as a business and with you as our clients.

OUR JEWELRY

Why Buy Sorelle Jewelry?

We all have our favorite pair of ride or die jeans that have been a staple in our wardobe for years. They are perfectly stretched, go with everything and will always be our GO-TO's for our best outfits. Sorelle has pieces that will pair perfectly with those jeans for years to come.

In a time where our consumer mindsets are the most focused on investing in staples that will last a lifetime - Moxie steps into the jewelry industry at the cross section of effortlessly trendy and timeless quality.

We pride ourselves on being your source for items that will become staples into your modern wardrobe with ease while maintaining our promise to provide you with quality pieces above all else.

Moxie-139.jpg__PID:bf7e9d92-faa5-4aee-9e0d-5db9ff795e8b

OUR ETHOS

"A fine jewelry brand that encourages people to live their lives with unbridled passion, freely expressing their convictions and pursuing their dreams, for the betterment of the world around them."

Untitled design (4).png__PID:1e42cc58-b51a-41e6-a74a-3b401c1adbc4

OUR PASSIONS

How Are We Making A Difference?

As a women owned company, we are dedicated to making this world a better place and supporting underserved communities as much as possible. You will be excited to know that we are committing a portion of our profits in support of organizations that are doing such incredible work as the following four. Each represents a unique look into the passions we hold dear and our love for those around us. We hope this knowledge proves that we aim to use our success as a tool of positive change.